The ISMAP directive is used in conjunction with the <IMG SRC...> tag. The syntax is as follows.
<IMG SRC="url" ISMAP>
Imagemaps are a specific implementation of a Common Gateway Interface using a program, imagemap, which takes as input an X,Y pixel coordinate and returns an associated URL. The pixel coordinate to URL mapping is accomplished by referencing a map file.
Here is an example of an imagemap.
The HTML source for this example on most servers looks like this:
<A HREF="/cgi-bin/imagemap.cgi/Services/WWW/HTML/Advanced/imagemap_example.map"><IMG SRC="imagemap_example.gif" ISMAP></A>
On this server, which has built in imagemap capability, it looks like this:
<A HREF="imagemap_example.map"><IMG SRC="imagemap_example.gif" ISMAP></A>
Notice that when the mouse is located above the image, the URL shown at the bottom of the browser shows the pixel coordinates that will be sent.